Property Management Growth with DoorGrow DGS 2: Buildium's 2015 State of Property Management Report - Part 1
Aug 5, 2016
30:23
The first half of the interview with Michael Monteiro of Buildium. Learn about Michael commuting by boat, AllPropertyManagement, and more.
Show Notes- 12,500 Customers! 01:52
- Michael Commutes by Boat 02:05
- Buildium's Backstory 02:47
- How Buildium Stands Out Among Property Management Software 05:25
- The Importance of Ease of Use in the User Experience 07:37
- About The State of the Property Management Industry Report 09:23
- Understand the Competition to Remain Competitive 11:29
- Various Services Property Managers Can Add 13:31
- You May Need to Fire Some Clients 15:42
- Flat Fee Vs Percentage-Based Firms 16:28
- Avoiding Being Just a Commodity 18:25
- "Other" Pricing Variations 19:33
- The Advantage & Challenge of Low-Flat-Fee Property Management Firms 20:44
- Avoiding The Cycle of Suck 21:03
- Your Ideal Customer Profile (It's not anyone or everyone) 22:40
- Importance of Focus - "Managing an association is very different than managing a rental. It's hard to get really good at what you do if you don't have focus. It's also hard to differentiate." 23:39
- Start Firing Worst Clients 24:22
- Knowing Property Owners' Pain Provides Opportunity - Focus on Rental Marketing & Tenant Placement 25:07
- Importance of Prompt Communication with Owners (Not Just Tenants) 27:16
Know your ideal customer profile so that you can direct all of your sales, marketing, & efforts to attract more.
If you're targeting everybody in marketing, you're targeting nobody
"Managing an association is very different than managing a rental. It's hard to get really good at what you do if you don't have focus.
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