Tips and Tools for Launching a Book: AskALLi Advanced Self-Publishing Salon October 2018

In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss tips and tools for how to launch a book.

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Topics discussed this week include

• An update from Orna Ross on ALLi's activities.
• Joanna Penn updates us on her writing and editing process.
• Orna is working on her creativepreneur (creative entrepreneur) work.
• What's going on with EU copyright and what does it mean for indie authors?
• French/Israeli author wins award; French booksellers won't stock the book because Amazon published it. Orna is outraged.
• The importance of developmental editors: Get one!
• Challenge your assumptions about marketing. Don't keep doing what is not working.
• How much are readers willing to pay?
• Build profit into every transaction.

And more!

Find more author advice, tips and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website: http://thecreativepenn.com

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com