In this episode of Scrappy ABM, host Mason Cosby interviews
Grayson Hogard, founder of
Grove Cookie Company, about how he leveraged LinkedIn and partnerships to rapidly grow his cookie gifting business in the B2B space. Listeners can expect to learn scrappy marketing tactics like giving away free samples, engaging followers on social media, and targeting their partners' existing happy customers.
Key Discussion Points:
- Pivoting the company early on to focus on the financial/wealth management industry where they saw initial success (00:02:58)
- Activating a LinkedIn presence and running a scrappy guerilla marketing playbook to connect with potential customers (00:03:25)
- Leveraging partnerships with gifting platforms like Postal and reaching out to platform customers listed in their testimonials and case studies (00:05:00)
- Turning positive social media engagement and mentions into sales opportunities (00:12:51)
Scrappy ABM