

E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches
May 20, 2025
Explore the intricacies of go-to-market strategies for successful product launches. Discover how tiered approaches and team collaboration enhance campaign execution. Learn about innovative attribution models that optimize performance measurement, especially on video-heavy platforms. Dive into project management's role in streamlining communication and improving post-mortem analysis. Plus, see how AI is revolutionizing creative workflows while maintaining the importance of human touch in marketing. Transform your launch strategies and maximize efficiency!
AI Snips
Chapters
Transcript
Episode notes
Centralize Product Briefs
- Centralize product knowledge in a large creative brief shared across teams for consistent messaging.
- Involve product marketing early to bridge product and marketing for better positioning and clarity.
Launch Tiers Define Launch Scope
- Launch tiers depend on campaign scope and commercial viability, not just revenue.
- Larger tiers require earlier and more complex preparation with more deliverables.
Leverage PMO Team and Async Review
- Use asynchronous review and commenting on marketing strategies to prepare for effective team discussions.
- Employ a strong PMO team to track and manage detailed subtasks ensuring launch coordination.