Marketing Operators

E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches

May 20, 2025
Explore the intricacies of go-to-market strategies for successful product launches. Discover how tiered approaches and team collaboration enhance campaign execution. Learn about innovative attribution models that optimize performance measurement, especially on video-heavy platforms. Dive into project management's role in streamlining communication and improving post-mortem analysis. Plus, see how AI is revolutionizing creative workflows while maintaining the importance of human touch in marketing. Transform your launch strategies and maximize efficiency!
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ADVICE

Centralize Product Briefs

  • Centralize product knowledge in a large creative brief shared across teams for consistent messaging.
  • Involve product marketing early to bridge product and marketing for better positioning and clarity.
INSIGHT

Launch Tiers Define Launch Scope

  • Launch tiers depend on campaign scope and commercial viability, not just revenue.
  • Larger tiers require earlier and more complex preparation with more deliverables.
ADVICE

Leverage PMO Team and Async Review

  • Use asynchronous review and commenting on marketing strategies to prepare for effective team discussions.
  • Employ a strong PMO team to track and manage detailed subtasks ensuring launch coordination.
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