Join marketing strategist Michelle Thames, founder of a digital marketing agency, as she shares her journey from being fired to building a multi-million dollar brand. She dives into the importance of visibility in today’s 'trust recession' environment and debunks the myth of perfection in content creation. Learn about her efficient 90-min-a-week visibility rhythm, why consistency trumps follower count, and how to find your voice in a saturated podcast market. This engaging conversation is packed with practical tips for entrepreneurs looking to thrive!
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insights INSIGHT
Visibility Builds Trust
Visibility is crucial in today's "trust recession" where trust drives sales.
Being consistently visible across platforms organically builds trust without heavy ad spend.
volunteer_activism ADVICE
Short Podcasts Win
Short podcast episodes work best for busy entrepreneurs with short attention spans.
Deliver actionable, fluff-free content in 5-20 minute episodes to maximize value and convenience.
question_answer ANECDOTE
Fired Led to Marketing Success
Michelle was fired in 2016 and pivoted from healthcare to marketing by starting a beauty blog.
This led to helping a startup become a multimillion-dollar brand and later being acquired by Procter & Gamble.
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Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a value-packed conversation with Michelle Thames, a marketing and business strategist, podcast host, and founder of a digital marketing agency. Michelle helps women entrepreneurs get visible, attract aligned clients, and monetize their expertise—all without needing a massive ad budget or fancy production.
In this episode, Jillian and Michelle dive deep into visibility, consistency, and the myth of perfection when it comes to showing up online. If you've ever wondered whether you really need to post 16 reels a week or if starting a podcast in 2025 is still worth it, this episode is your permission slip to ditch the fluff and lean into strategy that works for you.
Topics Covered:
How Michelle went from being fired to helping build a multi-million dollar brand
The power of visibility in a “trust recession” era
Why short-form podcast episodes are crushing it with busy entrepreneurs
Michelle’s 90-min-a-week visibility rhythm (and how you can use it too)
The myth of perfection in content creation—and what to do instead
Why consistency matters more than follower count
Going viral: why it’s not the goal and what to focus on instead
How to show up online even if you’re private or introverted
Real talk on starting a podcast in a “saturated” market
The difference between omnipresence and overwhelm—and how to find your groove
“Yes, I love showing up and I also tell people visibility is key because right now we are in a trust recession. If people do not trust you, they will not buy from you. I don't do a lot of paid ads. Maybe a small portion—most of what I do is super organic, and I literally just tapped into ads maybe at the beginning of this year or the end of last year. But all of what I do is organic. Like you said, since people see me—they see me show up, they listen to my podcast, they can go anywhere online, type in my name, and see what I do. And it's consistent across all platforms. I think that is very important. Like you said, omnipresence is where we're going in 2025 and beyond. Just showing up and telling people who you are, what you do, and being consistent with it is important.” – Michelle
Scale Your Sales w/ Jillian Murphy 