Building A YouTube Engine with Thomas Frank

If you're a creative, the pressure to make perfect, consistent content is real. Thomas Frank, aka Thomas the Frank Engine, aka the College Info Geek, joins the show to talk about growing his YouTube channel to 1.5 million subscribers, his moment of burnout and how he's running his business differently since bouncing back.

Matt and Thomas discuss how to remove yourself as a bottleneck from your business (even when you want 100% creative control) and the mental toll that happens when you're running in a self-made business hamster wheel (Thomas' crash-and-burn moment happens at the 28:40 mark).

So how do you outsource pieces of your work without feeling the need to be part of the entire creative process? How do you create a system to avoid burnout in the first place? And how do you deal with comments and trolls when you're trying to stay sane as a creator? Oh, and they also spend a good chunk of time nerding out on their favorite YouTube tools, like teleprompters, SEO plugins and captioning services. Enjoy!

P.S. You can check out Thomas’ YouTube channel at Youtube.com/thomasfrank

P.P.S. You can read more about Matt’s own YouTube experiment at Moneylab.co/Youtube-Optimization