Johanna Voolich, Chief Product Officer of YouTube, discusses YouTube's vision for podcasting as an 'eyes optional' experience and hints at potential AI integration. The podcast also covers Acast's 10th anniversary, UK podcast ad spend growth, and other industry updates.
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Quick takeaways
YouTube envisions podcasting as an 'eyes optional' experience without publishing RSS feeds.
UK saw a 23% growth in podcast advertising, highlighting the industry's financial potential.
Deep dives
YouTube's Vision of Podcasting Experience
YouTube's Chief Product Officer, Joanna Voulich, discusses the platform's vision for podcasting, aiming for an eyes-optional experience. Despite not planning to publish RSS feeds, there are hints that YouTube might utilize AI visuals to enhance audio-only podcasts.
Industry Updates and Initiatives
Industry updates include Acast celebrating its 10th anniversary with video messages from podcasters, IABUK's report showing a 23% growth in podcast advertising in the UK, insights from Japan revealing significant podcast listenership, and the launch of Pod Journey coaching platform. Additionally, Blueberry offers a student discount, Amplify Media highlights AI audio risks, and the founders of the investment podcast are raising funds for growth-stage companies.
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Exploring the Future of Podcasting on YouTube and Industry Updates
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