The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Deep dive on the front porch floral business.⏐Ep. #120
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Jan 20, 2025 Darryl Knight, owner of From Porch Flora, shares his journey transforming a landscaping background into a thriving seasonal flower subscription business. He reveals how he pivoted from growing plants in greenhouses to assembling seasonal inserts, offering scalability. Darryl delves into post-COVID adaptations, highlighting the evolution of customer engagement and logistics. He also discusses his creative expansion into pumpkins and Christmas decor by partnering with realtors, showcasing his innovative approach to seasonal offerings and customer satisfaction.
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Plant Pie Business Idea
- Darryl Knight's initial business idea involved greenhouses growing plants in "plant pies."
- This involved delivering pre-made plants to nurseries, hoping to drive foot traffic.
Pivot Reason
- Darryl's initial business model failed due to logistical issues with the plant pie trays.
- Greenhouses found them incompatible with their standardized procedures.
Scalability Tip
- Optimize your business for scalability by pre-assembling products and swapping them.
- This reduces time-consuming tasks like on-site planting.