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REWORK
Readying for Launch
Jan 31, 2024
This podcast explores the intricacies of knowing when a product is ready for launch, including the art of patience and weathering feedback storms. The team emphasizes the importance of quality, novelty, and differentiation. They discuss the significance of launching a product slightly early and taking risks, as well as the danger of relying solely on customer feedback. Qualitative feedback and engaging in conversations are seen as crucial during a product launch.
30:43
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Quick takeaways
- Launching with impact—assessing quality, avoiding embarrassment, and infusing novelty are key elements in launching a memorable product to the market.
- By embracing a 'swarm' approach, the team addresses and rectifies issues promptly during the initial launch ensuring a smoother user experience.
Deep dives
Consider quality and novelty in product launches
When launching a new product, it is important to consider both quality and novelty. The product should meet a certain level of quality, ensuring that it is tight, fast, and good enough to avoid embarrassment. Additionally, the features of the product should be differentiated and interesting, making people take notice and say 'That's interesting!' or 'Why don't other products have this?' This often involves making trade-offs and leaving certain features out, focusing on what is important and unique.
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