This podcast explores the intricacies of knowing when a product is ready for launch, including the art of patience and weathering feedback storms. The team emphasizes the importance of quality, novelty, and differentiation. They discuss the significance of launching a product slightly early and taking risks, as well as the danger of relying solely on customer feedback. Qualitative feedback and engaging in conversations are seen as crucial during a product launch.
30:43
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Launching with Quality and Novelty
Launch readiness blends quality, novelty, and team pride to avoid embarrassment.
The product must offer something interesting or different, not just a slightly better copy.
volunteer_activism ADVICE
Adjust Quality By Audience Size
If you have a big spotlight, your launch quality bar must be higher to avoid overwhelming issue reports.
Startups can release earlier with looser QA since they have smaller audiences and less risk.
question_answer ANECDOTE
Team Swarms to Fix Bugs
At launch, the entire team "swarms" to quickly fix major bugs and keep user experience smooth.
The enthusiasm at launch powers team efforts to address issues rapidly and efficiently.
Get the Snipd Podcast app to discover more snips from this episode
Product launches can be a delicate dance between anticipation and anxiety.
Today on "Rework", Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to explore the intricacies of knowing when a product is ready for launch.
Listen in to learn the art of patience with the "Give It Five Minutes" principle and the necessity of building a "bucket of arrogance" to weather feedback storms during challenging launch phases.
Don’t miss out on Jason and David's unparalleled insights as they delve into nuances involved in bringing a new product to the market.
Launching with impact—assessing quality, avoiding embarrassment, and infusing novelty are key elements in launching a memorable product to the market.
By embracing a "swarm" approach, the team addresses and rectifies issues promptly during the initial launch ensuring a smoother user experience.
"You can't design on people's requests. You have to design on their behalf"—how using a selective approach to customer feedback allows for more thoughtful and user-centric product development.
Rejecting the concept of roadmaps, in favor of flexible product evolution.
"Give it Five Minutes": why acknowledging the temporal unreliability of early feedback, especially during a launch, is crucial.
How building a “bucket of arrogance” helps with weathering feedback storms.
How prioritizing qualitative feedback over quantitative metrics during a product launch helps to address issues without compromising the product's integrity.
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.
REWORK