5min chapter

REWORK cover image

Readying for Launch

REWORK

CHAPTER

Taking Risks and Handling Customer Feedback in a Product Launch

The speakers discuss the significance of launching a product slightly early and taking risks, using the example of Hey Calendar and how they made the decision to speed up their launch process when Apple created a huge spotlight. They also emphasize the urgency to handle customer feedback quickly during a product launch situation and use it as motivation for improvement.

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