Decisions That Made Me: Joanna Jensen (Childs Farm Founder)

When an investor pulled the plug on a £3m cash injection for Joanna Jensen’s fledgling business, it could not have come at a worse time. The Childs Farm founder was just about to launch in two of the UK’s biggest high street stores, and was also going through a divorce and moving out of the family home with her two young daughters. Joanna tells Evan Davis how the last-minute let-down taught her who she could trust in business and what she needed to look for in a future financial partner.

Producer: Georgiana Tudor Series Producer: Simon Tulett Editor: Matt Willis Sound: Gareth Jones and Matt Cadman Production co-ordinator: Katie Morrison

(Image: Photographer: Emily Patrick. Copyright: Joanna Jensen)