The Long Game All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)
In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact of AI on sales processes and the balance between automation and the human touch. Ritvij shares insights from his experience at Glencoco, emphasizing the need for a strategic approach to outbound sales and the potential of a B2B sales marketplace to streamline the process.
Topics
- Challenges of Outbound Sales
- Efficacy and Skepticism of Outbound Sales
- Improving Outbound Sales
- Outbound Sales Challenges
- Complementary Marketing Channels
- Amplifying Message through Outbound
- Parameters for Outbound Consideration
- Calculating ROI for Outbound
- Outbound Sales as a Numbers Game
- Data Enrichment and Lead Qualification
- Role of AI in Sales
- Human Touch in Sales
- Glencoco's Solution
- The Glencoco model
- Paying for qualified meetings
- Benefits for SDRs
- Revitalizing accrued inbound
- Promotion and contact information
Show Links
- Visit Glencoco
- Connect with Ritvij Gautam on LinkedIn
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
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Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: