Why CRO Is The Most Profitable Marketing Investment With Allen Burt

Allen Burt is the Founder and CEO of Blue Stout, a conversion rate optimization (CRO) platform helping eight-figure brands increase conversion rates, revenue, and profit through A/B testing and site optimization on Shopify Plus. In 12 months, Allen’s clients averaged a 25% increase in conversion rates, over $1 million in additional revenue, and more than 20 times ROI through his services. As a serial entrepreneur, he has co-founded several startups and e-commerce brands, including Executor.org and Offmap.

In this episode…

Owning a business goes far beyond leadership ability and attention to detail. To grow your brand, you have to develop and optimize marketing strategies. Businesses can implement any marketing strategy at their leisure, but without conversion rate optimization (CRO), their efforts won’t reflect in their ROI. What should you know about CRO, and how can you implement this strategy to boost profits? 

Unlike other marketing strategies where your budget is spent appealing to a new audience, CRO increases revenue by focusing on your current consumers. Allen Burt, a CRO expert, recommends businesses pull back on ad spending and transfer those marketing dollars to CRO strategies. By implementing CRO, brands will spend the same amount of money to understand their audience and increase overall profits. 

On this episode of the Up Arrow Podcast, William Harris welcomes Allen Burt, Founder and CEO of Blue Stout, to discuss leveraging CRO testing for maximum revenue increase. Allen details why CRO is the most profitable marketing investment, how to leverage buyer psychology in the testing stage, and the efficiency of prioritizing incremental wins using CRO strategies. He also explains how to balance gut-driven decision-making with data-driven methods and his philosophy on work ethic.