On June 10th, the head of Instagram made a significant statement: "____ matters most across the board." So, what is it? Likes? Comments? Watch time? Saves? None of the above. Today on the show, we're diving into the most important metric on Instagram—a metric that's not easy to find and requires some digging.

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Table of Contents:

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0:00 - Intro

3:04 - Sends per reach are one of the most important things to look at

11:23 - Most people won't like *and* send

24:51 - IG heavily preference accounts who both follow each other

32:44 - Priority notifications come with the verified badge

36:16 - Instagram focuses on creators, not publishers

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Show Notes:

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- An honest conversation with the CEO of Instagram [Colin and Samir]: https://bit.ly/3KOQUmr

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Connect With Brady:

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Instagram: https://www.instagram.com/bradyshearer/

TikTok: https://vm.tiktok.com/pfArcS/

Twitter: https://twitter.com/BradyShearer

The Pro Church Tools Show: https://prochurchtools.com/podcast

Instagram's Most Important Metric Revealed