The Alpha M. Podcast
EARNING 7 FIGURES SELLING CANDY! - An Interview with Maxx Chewning
Apr 29, 2021
Maxx Chewning, a dynamic entrepreneur and YouTube sensation known for his fitness and lifestyle content, shares his inspiring journey from being fired to forging successful businesses like Ever Forward and Sour Strips candy. He discusses the pivotal moment that launched his career, his obsession with candy that led to a major market discovery, and the crucial role of branding in business. Maxx also delves into the challenges of launching an apparel line, the importance of influencers, and his thoughts on possibly selling his candy brand.
52:07
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Quick takeaways
- Maxx Chewning's journey from being fired for his YouTube content to fully committing to content creation illustrates the importance of pursuing one's passion despite setbacks.
- The founding of Ever Forward Apparel reflects Maxx's personal journey and commitment to perseverance, emphasizing the brand's deeper meaning that resonates with his family's military values.
Deep dives
Max's Journey into Content Creation
Max's journey as a content creator began as a consumer before transitioning to producing his own videos, initially focused on powerlifting. His first foray into video production involved reviewing fitness equipment after being inspired by other YouTubers. The encouragement from a fellow fitness YouTuber, Nick Wright, played a pivotal role in his decision to start making videos, suggesting that Max showcase his unique personality. This initial drive propelled him into the realm of fitness content, where he began documenting his gym experiences and personal achievements.
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