The Importance of a Compelling Narrative

The main struggle for Justin Trudeau and the liberal government is a lack of a clear narrative. A compelling narrative is crucial in politics as it explains the government's actions and priorities, and gives voters a reason to support them. In 2015, Trudeau's narrative of sunny ways and promising real change resonated with the public. However, in 2023, the liberal argument is unclear, and people are not feeling optimistic about the future. Conservative leader Pierre Poliev has picked up on this and is presenting a narrative that blames Trudeau for the country's challenges. Trudeau's response needs to rebuild a narrative that provides a reason to feel positive about the future or at least positive about the liberal approach.