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Indie Bites
Scaling and exiting a $65k MRR with meal planning app - Jeffrey Bunn, Mealime & Clearful
Dec 13, 2023
Jeffrey Bunn, co-founder of Clearful and previously co-founded Mealime, shares his journey of building a successful meal planning app, utilizing app stores for growth, selling to private equity, and learning software engineering. Topics include starting Mealime, reducing prices, app store growth, post-exit plans, frustration with product features, Clearful growth, and financial challenges.
17:14
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Quick takeaways
- MeLime's growth was fueled by being featured by Apple and ranking well in the app stores.
- After exiting MeLime, Jeffrey and Maria learned software engineering and started Clearful, a journaling app with a focus on marketing and product development.
Deep dives
Founding MeLime and the Early Days
Jeffrey and his wife Maria started MeLime 10 years ago as a solution to the problem of cooking simple healthy meals, especially for one or two people. With little technical knowledge, they initially launched a WordPress site and sent weekly meal plans as PDFs to customers. They wrote a guest post on Lifehacker that gained significant traction, resulting in 2,000 monthly recurring revenue (MRR). Jeffrey quit his job and they worked tirelessly to grow the business, experiencing both challenges and excitement.
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