Growth Strategy, App Store Changes, and Financial Challenges

Today I’m joined by Jeffrey Bunn, who is the co-founder of Clearful, a digital journal app he built with his wife, Maria. Previously they co-founded Mealime, a meal planning app which grew to a whopping $65k MRR before they exited in 2018. In this episode we cover the story of founding both apps, how they utilised the app stores for growth and why they started a B2C app in a crowded market.

Timestamps

00:00 Intro
01:30 Starting Mealime
07:07 Pivot to mobile and reducing prices
08:36 Mealime Growth
09:46 Private Equity Exit
10:38 Life post-exit and learning to code
12:24 Starting Clearful
13:31 Clearful growth through the app store
14:50 Runway and future

Recommendations

• Book - Range by David Epstein
• Podcast - Conversations with Tyler
• Indie Hacker - Maria Golikova, Sebastian Röhl

My links

• Twitter
• Indie Bites Twitter
• Indie Bites YouTube
• Join the membership
• Personal Website
• 2 Hour Podcast Course
• PodPanda (hire me to edit your podcast)
• This Indie Life Podcast

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