Land of the Giants

Can Niche Dating Apps Save Us?

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Feb 8, 2023
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ANECDOTE

Field App Event Vibe

  • At a Field app event, diverse attendees met openly and comfortably, including couples and singles exploring non-traditional relationships.
  • The event reflected the daily experience on Field, emphasizing community and openness uncommon on mainstream apps.
INSIGHT

Volume and Density Matter

  • Volume and density of users are critical for dating apps to succeed; they must have enough users in close proximity.
  • Field's user growth and revenue have doubled recently, indicating strong potential for niche apps serving non-traditional daters.
INSIGHT

User and Intent Clarity

  • Niche dating apps must clearly understand their specific user and the intent behind their use.
  • Field succeeds by targeting people interested in non-monogamy, kink, and polyamory, who are underserved by mainstream apps.
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