The Bottom-Up Revolution Will This Transportation System Be More Popular Than Cars?
Jul 31, 2025
Jeral Poskey, the founder and CEO of Swyft Cities, discusses his groundbreaking approach to urban transportation. With a rich background at Google, he dives into how his company is tackling major city challenges like traffic jams and parking woes. The conversation explores innovative on-demand transport systems that prioritize user needs over traditional routes, while emphasizing the importance of integrating new technologies for sustainable urban development. Jeral's vision could redefine how cities navigate transportation and connectivity.
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From Kid Who Loved Trains To Transportation Career
- Jeral Poskey shares childhood and academic stories showing an early love of transportation that he treated as a hobby.
- He describes gradually turning that fascination into a career through conferences, grad school, and curiosity-driven learning.
Career Web Beats Traditional Ladders
- Poskey calls his path a "career web" mixing politics, tech, real estate, and business school perspectives.
- He argues business skills were missing in transportation innovation and crucial for delivering real-world projects.
Learning From The Customer Side At Google
- At Google Poskey worked on reducing parking demand via employee shuttles and discovered user-side constraints.
- He recounts shifting perspective from visionary engineer to pragmatic customer-facing implementer.