The future of paid media -- John Readman // BOSCO

“In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, multiple people’ and now we got ‘multiple devices, one person’. In our final episode with John, we discussed the future of paid media and how fundamentally, if you want to have a well optimized paid marketing moving forward, you need a first party good quality data. Show Notes

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