Ankur Warikoo discusses money, trust deficit in India, Tata's global success, brand building, content creation, and the dangers of hustle culture. Insights on freedom, the value of teaching, SEBI rules for content creators, emotional regulation, and selective hiring based on values alignment are also explored.
Building trust requires consistency, predictability, and addressing mistakes proactively.
Personal brand success hinges on authenticity, consistency, and attracting a loyal audience.
Avoid rushing in building a personal brand; focus on consistency, authenticity, and finding your tribe.
Deep dives
Consistency, Predictability, and Authenticity in Building Trust
Consistency, predictability, and authenticity play vital roles in building trust. Tata group exemplifies consistent and predictable behavior in their actions, which elevates trust. By addressing mistakes before they are pointed out, maximum trust is built. An example includes Tata's early adoption of a fixed work schedule and benefits for employees, showcasing consistent commitment to their workforce.
Personal Brand Building through Consistency and Authenticity
Building a personal brand relies on consistent behavior aligned with one's authentic self. Consistency in actions and messaging, along with authenticity, enable the formation of a predictable persona that attracts followers. Personal brands can form by staying true to oneself, being consistently true to their values, and projecting an authentic persona that resonates with the audience.
The Temptation of Speed and Learning to Find Your Tribe
The temptation for rapid success can lead individuals to rush in building their brands. However, staying true to a consistent, authentic personal brand development process is key. Finding one's tribe, the audience that resonates with the authentic persona built over time, is essential for sustained growth and engagement.
Striving for Success in a Trust-Deficient Environment
Though success is often associated with financial achievements, building trust and consistency in personal branding are essential aspects for long-term success. Learning from established brands like Tata, focusing on consistency, authenticity, and finding your tribe can contribute to sustained growth and success in a trust-deficient world.
The Importance of Hustle Culture and Personal Growth
Working tirelessly and being driven towards success is a common approach for achieving goals. The podcast discusses how individuals who embrace the ideology of hustle culture firmly believe in their dedication to work long hours and commit to personal development. This mindset propels them forward and separates them from those who succumb to toxic relationships and jobs due to self-doubt. The episode emphasizes the importance of recognizing one's worth and the impact of choosing to hustle towards one's aspirations.
Recruitment Processes and Team Composition
The podcast delves into the recruitment strategies followed by organizations, highlighting the importance of meticulous hiring processes. It elaborates on the speaker's method of filtering candidates based on their values, temperament, and work ethic to ensure a cohesive team dynamic. By focusing on matching values and temperaments, the speaker aims to create a collaborative work environment where individuals align with the organizational culture. The episode stresses the significance of assessing candidates' hustle approach and their willingness to be dedicated to their roles for sustained success.
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(00:00) - Intro (04:12) - India is trust deficit economy (06:36) - Mumbai Vs Delhi (11:16) - Reflection over experience (15:43) - Money can’t buy happiness (22:31) - 3 stages of freedom (25:33) -Raj’s learnings and experiences of not having money (28:53) -Customer trust is major (34:19) -How companies become global (35:24) -How Tata gained trust (46:33) -How to become a personal brand (54:46) - Why people in 20’s want to become a bigger brand faster (01:08:10) -Difference between friend and teacher (01:10:09) - 3C’s of content (01:13:01) - SEBI rules for content creators (01:17:46) - Corporate Talk charges of Ankur Warikoo (01:18:17) - Hustle culture and hiring process (01:23:45) - Problem with hustle culture (01:31:27) - Ankur inspired Raj (01:33:46) - Thanks for watching!
In today’s episode of Figuring Out we have Ankur Warikoo in conversation with Raj Shamani. He is personally, one of my favourite creators and after this conversation, I became an even bigger fan of him. He is the founder of WebVeda, the best-selling author of Do Epic Shit, and a content creator. Till now you have known Ankur Warikoo as a content creator and teacher but today you will know Ankur Warikoo as a person. In this episode, we started our conversation by talking about why India is a trust deficit country, why Mumbai is a professional capital of India and the power dynamics. He then shared the story of the phase when we had no income source during COVID-19, how he had only 5 months' worth of savings and how he planned to live in the mountains if nothing worked out, and how he then started a YouTube channel and hit 1 million subscribers within a year. We then talked about how Tata was successful in building trust, how anyone can start their personal branding journey and create content, and he shared some tips for the same. Towards the end, we talked about his unique hiring process and he also shared why he claims that he is one of the top recruiters in India. We then talked about whether new financial guidelines have affected the way he makes finance content and whether it changed his content strategy. We ended our conversation by talking about why he is against hustle culture and the perspective he shared gave a new insight on hustle culture. For more such insightful conversations, subscribe to our channel. Follow Ankur Warikoo On: Instagram: https://www.instagram.com/ankurwarikoo/ Youtube: https://www.youtube.com/@warikoo LinkedIn: https://www.linkedin.com/in/warikoo/ Twitter: https://twitter.com/warikoo Facebook: https://www.facebook.com/awarikoo/