The Art of the e-Commerce Side-Hustle with Ben Jacobs: An EOFire Classic from 2021
Oct 13, 2023
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Former tech startup employee and founder of an e-Commerce drinking game side-hustle biz, Ben Jacobs, discusses the importance of taking action and the value of having an awesome co-founder. He also shares insights on the science of running effective ads, networking, and the benefits of having a side hustle. Listeners are encouraged to check out a highly recommended adult party game and take action towards their goals.
Finding a side hustle aligned with your passion and skills leads to a sense of accomplishment and prepares you for bigger challenges.
Allocating time wisely, continuous learning, and leveraging online resources are crucial for successfully growing an e-commerce side hustle.
Deep dives
The Art of the E-commerce Side Hustle
Ben Jacobs, a successful e-commerce entrepreneur, discusses the concept of starting and growing a side hustle. He shares his experience of creating a drinking game called Power Hour Tower and the process of turning his idea into a successful business. Ben emphasizes the importance of finding an idea that you're passionate about and uniquely suited for. He highlights the benefits of having a side hustle, such as a sense of accomplishment and the confidence to take on bigger challenges. Ben also shares insights on building a network, learning from mistakes, and the value of mentors in the entrepreneurial journey.
Building an E-commerce Business While Working Full Time
Ben explains how he managed to build and scale his e-commerce business while working full time. He emphasizes the importance of allocating time and utilizing every opportunity to work on the side hustle, be it before work, during lunch breaks, or on weekends. Ben highlights the significance of putting in the effort to learn various aspects of the business, such as digital marketing, supply chain management, branding, and content creation. He also emphasizes the role of having a co-founder or partner who complements your skill set and the importance of leveraging online resources and reaching out to experts in the field.
Learning Through Mistakes and the Benefits of a Side Hustle
Ben discusses the value of making mistakes and learning from them in the entrepreneurial journey. He shares his experiences of wasting money on ineffective advertising campaigns and the importance of understanding the intricacies of platforms like Facebook, Instagram, Google, and Amazon PPC. Ben emphasizes the need for a tactical marketing strategy and the benefits of having mentors who can provide guidance and help avoid costly mistakes. He also stresses the need for persistence, patience, and using time wisely, as well as the confidence and skills gained from a side hustle to pursue new business endeavors.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Ben Jacobs worked at successful tech start-ups: Jet.com, Bird Scooters, and Salted. He has run a successful e-Commerce drinking game side-hustle biz. He left his full-time job to build new retail e-Comm venture.
Top 3 Value Bombs
1. Get out there and do it.
2. It takes years, a lot of mistakes, and a lot of time. Things don’t happen at the speed you wanted them to. Having an awesome co-founder, a buddy that you can stick through laughter and horrible times with, it makes it all worth it in the end.
3. Life is a constant battle between what’s good for you now and what’s good for you down the road.
For anyone 21 and up - visit Power Hour Tower and use the promo code FIRE to get 20 percent off - Power Hour Tower
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