

Gary Vaynerchuk is ‘petrified’ of Slack
Jun 21, 2023
Gary Vaynerchuk, a serial entrepreneur and founder of VaynerX, dives into the complex world of digital media. He shares his journey from a family liquor store to building a vast empire, emphasizing the importance of positive workplace culture and mentorship. Vaynerchuk discusses the challenges of digital communication, highlighting tone and empathy in messaging. He explores the evolving nature of personal branding, the pressures faced by influencers, and the necessity of adapting to new platforms like TikTok in a rapidly changing digital landscape.
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VaynerX Structure
- Gary Vaynerchuk's VaynerX houses VaynerMedia, an advertising agency, and Gallery Media Group, focused on publishing.
- Other ventures include Vayner3 for innovation strategy, VaynerSpeakers, VFriends (intellectual property), and content creation.
Delegate and Trust
- Delegate tasks and trust your team to avoid limiting growth in business or family.
- Overcome the ego of thinking you can do everything best and empower others.
Culture over P&L
- Gary Vaynerchuk prioritizes company culture over strict financial metrics.
- He believes happy, safe employees drive revenue and profit, unlike many businesses focused solely on P&L.