Marketecture: Get Smart. Fast. How Dappier Is Building AI Agents for Media Companies
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May 5, 2025 Dan Goikhman, CEO of Dappier, shares insights into how his company empowers media brands with AI agents for enhanced online interactions. He discusses the unique features of these agents, focusing on user personalization and engagement. The conversation also touches on innovative monetization strategies and the shift from traditional web pages to AI-driven solutions. Additionally, they explore the technological backbone that supports seamless content distribution and even dive into a lighthearted discussion on animal symbolism in branding.
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Shift From Pages to AI Agents
- Dappier helps media companies transition from traditional web pages to AI agents across websites and messaging platforms.
- This shift allows brands to monetize content through AI-powered interactions where consumers engage naturally.
AI Agents Behind Brand Socials
- Brands can deploy AI agents behind their X (formerly Twitter) accounts and messaging platforms like WhatsApp.
- These agents engage users conversationally, representing the brand's voice seamlessly across channels.
Context-Aware AI Agents
- AI agents use content context to provide richer user experiences with follow-up questions and navigational help.
- These agents enhance content discovery and monetization on media websites beyond mere customer service bots.