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How Dappier Is Building AI Agents for Media Companies
May 5, 2025
Dan Goikhman, CEO of Dappier, shares insights into how his company empowers media brands with AI agents for enhanced online interactions. He discusses the unique features of these agents, focusing on user personalization and engagement. The conversation also touches on innovative monetization strategies and the shift from traditional web pages to AI-driven solutions. Additionally, they explore the technological backbone that supports seamless content distribution and even dive into a lighthearted discussion on animal symbolism in branding.
11:50
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Quick takeaways
- Dappier transforms media brands' content into AI-friendly formats, enabling richer, interactive user experiences across social media and messaging platforms.
- The company emphasizes the importance of a reliable infrastructure, like their MCPIN server, to connect AI-driven content with evolving consumption channels.
Deep dives
Monetizing the Shift from Pages to AI Agents
Dapier is focused on capitalizing on the transition from traditional web pages to interactive AI agents. The company assists media organizations and brands in converting their content into formats that are accessible for AI applications, ultimately enabling them to monetize these new engagements. This shift facilitates richer interactions, allowing users to discover content through channels they are already familiar with, such as social media and direct messaging platforms. Dapier aims to provide tools that enhance the user experience, enabling media companies to keep pace with AI innovations and deliver content effectively.
