Mark de Grasse, President of DigitalMarketer.com, brings over 20 years of expertise in content marketing and e-commerce. He dives into AI's transformative impact on marketing strategies, emphasizing the need for a cohesive brand voice. Learn how to utilize AI tools for consistent content creation and effective customer journeys. De Grasse also shares his top three AI resources (beyond ChatGPT) and highlights the importance of tailored marketing strategies for better customer engagement. This conversation is packed with actionable insights for marketers!
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insights INSIGHT
Importance of Strategy
There's no excuse for lacking a marketing strategy, especially with AI tools available.
Companies used to rely on paid ads due to Google's dominance, neglecting customer retention.
volunteer_activism ADVICE
AI for Strategy & Brand Voice
Use AI to create a customer value journey and define a single-sentence brand voice.
Apply this voice consistently across all marketing channels for cohesive messaging.
volunteer_activism ADVICE
Fixing Common Mistakes with AI
Define your brand voice in a single sentence summarizing your mission and apply it to all marketing.
Use AI to ensure consistent messaging across platforms and splinter content for various channels.
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What AI secrets can you learn from one of the world's leading marketing voices? Today, Mark de Grasse, President of DigitalMarketer.com, joins us to discuss the best AI tips and tricks to supercharge your marketing.
Timestamps: [00:01:25] Daily AI news [00:03:36] Intro to Mark de Grasse and Digital Marketer [00:06:25] Why you need a marketing strategy [00:09:29] AI simplifies digital marketing strategy for businesses [00:14:51] Using AI for consistent writing style [00:17:50] Training AI requires solid prompting for accuracy [00:21:23] Mark's top 3 AI tools (minus ChatGPT) [00:24:45] Strategy is essential for business success [00:29:02] Use ChatGPT instead of Google for searches
Topics Covered in This Episode: - Importance of having a strategy in marketing - Cohesive marketing strategy and brand voice - Creating a single sentence brand voice that summarizes the company's mission - Applying the brand voice consistently across all marketing channels - Using AI to create and maintain a marketing strategy - AI tools like ChatGPT for consistent messaging and content creation - Connecting different pieces of content with AI to maintain consistency - Using AI to generate authentic content - Using a transcription tool like Descript as a basis for AI-generated writing - A solid presentation as training for AI to create authentic content - Importance of strategic marketing in light of rising ad costs and increased competition - Lifetime customer value as the primary metric in the future - Utilizing AI for running paid ads and experimenting with strategies - Introduction to the speaker, Jordan Wilson, and the podcast "Everyday AI" - News updates on AI developments - Background and experience of the speaker in content and marketing - Overview of the company and its offerings - The need for a cohesive marketing approach and the consequences of siloed efforts - Criticism of reliance on paid adver
Everyday AI Podcast – An AI and ChatGPT Podcast