Everyday AI Podcast – An AI and ChatGPT Podcast
EP 87: AI Secrets to Supercharge Your Marketing
Aug 24, 2023
Mark de Grasse, President of DigitalMarketer.com, brings over 20 years of expertise in content marketing and e-commerce. He dives into AI's transformative impact on marketing strategies, emphasizing the need for a cohesive brand voice. Learn how to utilize AI tools for consistent content creation and effective customer journeys. De Grasse also shares his top three AI resources (beyond ChatGPT) and highlights the importance of tailored marketing strategies for better customer engagement. This conversation is packed with actionable insights for marketers!
31:56
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Quick takeaways
- AI can help create a cohesive and authentic brand voice across different platforms in marketing.
- Using AI tools like Chat GPT can save time and enhance productivity by providing quick and relevant information.
Deep dives
AI Secrets to Supercharge Your Marketing
In this episode, the guest discusses how AI can be used to boost marketing efforts. The importance of having a marketing strategy is emphasized, as many companies lack a cohesive approach to marketing. AI can help in creating a comprehensive marketing strategy, including the customer value journey, which guides the entire marketing process. The use of AI tools such as chat GPT, mid-journey, and ilisit.org is recommended to enhance marketing tactics and create consistent brand messaging. Additionally, video.ai is suggested as a useful tool for generating short-form content from long-form content, saving time and effort in content creation.
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