What AI secrets can you learn from one of the world's leading marketing voices? Today, Mark de Grasse, President of DigitalMarketer.com, joins us to discuss the best AI tips and tricks to supercharge your marketing.
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Ep 80: When and How To Use Midjourney for Growth
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Timestamps:
[00:01:25] Daily AI news
[00:03:36] Intro to Mark de Grasse and Digital Marketer
[00:06:25] Why you need a marketing strategy
[00:09:29] AI simplifies digital marketing strategy for businesses
[00:14:51] Using AI for consistent writing style
[00:17:50] Training AI requires solid prompting for accuracy
[00:21:23] Mark's top 3 AI tools (minus ChatGPT)
[00:24:45] Strategy is essential for business success
[00:29:02] Use ChatGPT instead of Google for searches
Topics Covered in This Episode:
- Importance of having a strategy in marketing
- Cohesive marketing strategy and brand voice
- Creating a single sentence brand voice that summarizes the company's mission
- Applying the brand voice consistently across all marketing channels
- Using AI to create and maintain a marketing strategy
- AI tools like ChatGPT for consistent messaging and content creation
- Connecting different pieces of content with AI to maintain consistency
- Using AI to generate authentic content
- Using a transcription tool like Descript as a basis for AI-generated writing
- A solid presentation as training for AI to create authentic content
- Importance of strategic marketing in light of rising ad costs and increased competition
- Lifetime customer value as the primary metric in the future
- Utilizing AI for running paid ads and experimenting with strategies
- Introduction to the speaker, Jordan Wilson, and the podcast "Everyday AI"
- News updates on AI developments
- Background and experience of the speaker in content and marketing
- Overview of the company and its offerings
- The need for a cohesive marketing approach and the consequences of siloed efforts
- Criticism of reliance on paid advertising and the importance of true marketing strategies
- Tips and best practices for training AI for desired output
- Starting a new chat each time to avoid confusion and hallucinations in AI responses
- Effective prompting and
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