Work Less, Earn More Ep 273: Why People Aren’t Buying (And How to Fix It)
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Apr 15, 2025 Entrepreneurs often grapple with the frustration of low sales, but a great idea alone won't cut it. Marketing strategies play a pivotal role in turning interest into income. Real-world examples from Instagram and Airbnb highlight the importance of adapting to customer feedback. Instead of viewing stagnant sales as a sign of a bad idea, it's time to pivot and refine your product. Learn practical strategies to align your offerings with market demand and transform your business success!
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Good Ideas Aren't Enough
- People buy things because they think they want them, not solely based on their inherent value.
- Effective marketing bridges this gap by showcasing value and creating desire.
Instagram's Pivot
- Instagram initially failed as a cluttered check-in app called Bourbon.
- Pivoting to photo-sharing with filters led to massive success, demonstrating the power of iteration.
Airbnb's Expansion
- Airbnb began as a niche service renting air mattresses at conferences.
- Expanding to broader accommodation rentals transformed it into a billion-dollar business.