My First Million Brainstorming +$1M Weird Business Ideas With Morning Brew’s CEO
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Jan 24, 2024 
Austin Rief, the founder of Morning Brew, dives into the world of bizarre business ideas like Gen Z Bingo and Binge-Eating Bars. He discusses the profitability of unconventional entertainment and explores the eccentric realm of extreme food challenges on social media. Rief also touches upon innovative ventures inspired by personal experiences, including meat influencers and creator economy trends. He shares amusing anecdotes about interviewing notable figures and highlights the intense focus of high achievers like Mr. Beast.
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Unexpected Bingo Success
- Austin Rief learned about Bingo Loco, a rave-like bingo experience.
- Its competitor, Bongo Bingo, reportedly earns $20 million annually, demonstrating an unexpected market.
Incentivize Spending
- Consider how to incentivize spending, like shuffleboard bars use gameplay to keep customers engaged.
- Bingo raves use the game as a hook for extended stays and increased drink purchases.
Binge-Eating Bars
- Create events centered around competitive binge eating with a lively, social atmosphere.
- Encourage gambling on the outcomes to further incentivize spending.