SaaS Interviews with CEOs, Startups, Founders Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
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Jun 19, 2025 Jake Mor, founder of Superwall, has transformed mobile app monetization with a simple yet powerful paywall solution, earning $3.6 million annually with just 12 employees. He discusses his strategy that balances self-serve and enterprise plans, starting at $200-300 monthly. Jake reveals how 2 lines of code can create significant revenue boosts, along with a white-glove onboarding process that demonstrates quick results. Listen for insights on AI's role in optimizing conversions and how personalized pricing can revolutionize app success.
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Start Simple with Two Lines
- Add Superwall to your mobile app with just two lines of code to start accepting payments immediately.
- Use advanced paywall testing and targeted offers to optimize conversions and growth as your app scales.
Growth-Product Pendulum Insight
- Growing mobile apps face a pendulum swing between product development and growth focus.
- Optimizing paywalls during growth phases can improve return on ad spend and fuel scaling.
White-Glove Onboarding Experimentation
- Let Superwall's team take over your paywalls for four weeks to run targeted experiments.
- Rely on their experience with thousands of failed tests to avoid costly mistakes and find effective conversions.