Product Talk The 3-Part Framework That Made Grammarly a Great Product | Grammarly & Superhuman CPO
Jan 5, 2026
Noam Levinsky, the Chief Product Officer at Grammarly and Superhuman, reveals the ambitious transformation of Grammarly from a writing assistant to a versatile AI-powered productivity suite. He discusses the importance of building deeply integrated AI products and the three key traits of their new assistants. Noam illustrates how such technology can streamline workflows, like scheduling meetings, and emphasizes emotional satisfaction as a key to customer retention. He also shares insights on company strategy, hiring practices, and the challenges of maintaining entrepreneurial spirit post-acquisition.
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Writing As A Strategic Foothold
- Writing was Grammarly's foothold that allowed expansion into many adjacent workflows.
- That horizontal placement enabled building infrastructure to deliver AI at the last mile across apps.
Three Attributes Of An Effective Assistant
- Go combines three core attributes: works everywhere, is proactive, and is connected to user data.
- Those attributes enable assistants to act in-context across apps and surfaces.
Remove Context Switching For Scheduling
- Let the assistant detect scheduling intent in conversations and offer one-click availability sharing.
- Keep the user in flow by negotiating and booking without forcing app switching.