SBP 060: The Barber's Brief - February 28, 2024

Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.

We hope you enjoy the show!

Our Hosts:

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

In the News:

Paid search outperforms paid social—with the latter far more likely to bounce

Link: https://www.insiderintelligence.com/content/paid-search-outperforms-paid-social-with-latter-far-more-likely-bounce

Using AI to Improve Business KPIs

Link: https://www.zdnet.com/article/ais-latest-trick-better-kpis-for-measuring-business-success

Walmart-Vizio deal raises fresh concerns about retail media walled gardens

Link: https://www.marketingdive.com/news/walmart-vizio-deal-retail-media-network-walled-gardens/708362/

File under DEI - ageism in Marketing is rampant

Link: https://www.marketingweek.com/career-salary-survey-youth-stats/

Ditching the Degree: A Shift in Canadian Workforce Requirements

Link: https://marketingnewscanada.com/news/foregoing-bachelors-degree-requirements-brings-big-benefits-for-engaged-businesses

Marketing Moment:

Febreze - Diagnosis before Tactics

https://www.youtube.com/watch?v=OrmJQtPABXE

Ad of the Week:

José Mourinho takes over the Topps office in run-up to the Euros

https://youtu.be/gTeUPizYEpY?si=zWYynwzn3e0YFA-p

Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber