Podnews Daily - podcast industry news
Gen Z leans towards video
Mar 24, 2025
A fresh report reveals a striking trend: only 10% of Gen Z podcast consumers avoid video podcasts. Yet, 41% primarily lean toward audio formats, prompting discussions about varying consumption habits. The landscape is shifting, with new initiatives and tech advancements emerging in the podcasting world. Excitingly, a poll aims to determine the 100 best podcasts of all time, inviting diverse voices to participate. The ever-evolving nature of media consumption raises questions about what defines a podcast today.
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Quick takeaways
- Recent data indicates that 90% of Gen Z listeners engage with video podcasts, illustrating a shift in consumption preferences.
- Despite the rise of video, 41% of Gen Z consumers predominantly engage with audio podcasts, showcasing the value of traditional formats.
Deep dives
Shift in Podcast Consumption Trends Among Gen Z
Recent data reveals a significant trend in podcast consumption, particularly among Gen Z listeners. Only 10% of this demographic completely ignore video podcasts, while 41% primarily engage with audio content. This indicates a complex landscape where, despite the growing popularity of video formats, audio podcasts still hold substantial value for many listeners. The study sheds light on the hybrid nature of consumption preferences, suggesting that while video is gaining traction, audio remains a dominant and preferred mode for a large portion of Gen Z.
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