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Gen Z leans towards video

Mar 24, 2025
A fresh report reveals a striking trend: only 10% of Gen Z podcast consumers avoid video podcasts. Yet, 41% primarily lean toward audio formats, prompting discussions about varying consumption habits. The landscape is shifting, with new initiatives and tech advancements emerging in the podcasting world. Excitingly, a poll aims to determine the 100 best podcasts of all time, inviting diverse voices to participate. The ever-evolving nature of media consumption raises questions about what defines a podcast today.
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INSIGHT

Gen Z and Podcast Consumption

  • Gen Z leans towards video podcasts, with only 10% never consuming them.
  • However, 41% of Gen Z primarily listens to audio podcasts, highlighting a mixed media consumption.
INSIGHT

Conflicting Data on Audio Drama

  • Previous data contradicted these findings due to a focus on audio drama listeners.
  • Video versions of audio dramas are less common, potentially skewing earlier results.
ANECDOTE

Apple Podcast Play Counts

  • Apple Podcasts Connect counts every 'play' button press as a play, inflating play counts.
  • Simple actions like pausing or removing AirPods contribute to multiple plays.
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