Secrets To Scaling Your Ecommerce Brand Ep 139: Holistic DTC Growth Strategy with Nick Lamothe, CMO of The Legends Brand
Eager to scale your paid ads but you don’t have a plan for retention and LTV? Pump the brakes and listen to this episode! Digital marketing veteran Nick Lamothe shares insights on what you need before scaling your campaign. Nick and Jordan also discuss some less common tactics for growing your brand including celebrity partnerships. This is a unique and exciting episode that sheds light on the wide range of tools to build momentum for your brand. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Your connections are key, focus on building genuine relationships with your partners.
- ROAS isn’t everything. Look at LTV and what the time horizon is for the customer's next purchase.
- Build a post-purchase email sequence for first-time buyers!
- Secret to scaling: Test two new channels per month!
TODAY'S GUESTS
Nick Lamothe is the Chief Marketing Officer of The Legends Brand, a performance apparel developed and designed for modern athletes. Nick, the former marketing expert for Reebok and Adidas, also ran his own eCom agency that drove high-margin growth to direct-to-consumer brands of various sizes and industries.
Visit The Legends Brand at https://thelegendsbrand.com/
Follow them on Instagram: @legends
Connect with Nick on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
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