Jon Ostenson: Unlocking the Power of Non-Food Franchising | Small Steps Big Wins | Sue Saller E146

Jon Ostenson: Unlocking Non-Food Franchising PotentialIn this engaging episode, Jon Ostenson, a franchise consultant based in Atlanta, Georgia, shares his fascinating journey from the corporate world to becoming an avid supporter and participant in the franchise industry. Jon discusses his pivotal moment as president of ShelfGenie, which spurred his interest in franchising, particularly non-food sectors. He explains the advantages of non-food franchising, such as lower investments, fewer employees, and higher margins. Jon highlights the importance of following a franchise system and sheds light on the balance between being entrepreneurial and fitting within a structured model. He also offers insights into the process of finding and selecting a franchise, the financial aspects of franchising, and the potential for success and common challenges faced by new franchise owners. Whether you're an aspiring entrepreneur or someone looking to diversify their investments, this conversation is packed with valuable advice and practical steps for getting involved in the franchising world.00:00 Introduction and Excitement for the Conversation00:22 Jon's Journey into Franchising01:14 Understanding Non-Food Franchising02:06 Advantages of Non-Food Franchising02:38 Taking Small Steps Towards Big Wins03:34 Overcoming Limiting Beliefs04:28 Qualities of a Good Franchisee06:46 The Importance of Following the System16:18 Balancing W2 Jobs with Franchise Ownership18:32 Challenges in Buying Existing Businesses22:45 Curating Franchise Opportunities23:23 Begin with the End in Mind24:44 Finding the Right Franchise27:17 Franchise Success Rates and Challenges30:23 Financial Considerations for Franchising32:45 Balancing Franchise Ownership and Personal Life39:35 Partnerships in Franchising41:09 Final Thoughts and AdviceJon is the CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top .1% franchise consultant. He is also the bestselling author of the book, ‘Non-Food Franchising’. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg.You can reach out to Jon at:https://franbridgeconsulting.com/https://www.linkedin.com/in/jonostenson/https://www.facebook.com/JonOstenson1/https://twitter.com/Jon_OstensonIf you have enjoyed my podcast, visit my website at⁠ ⁠⁠https://www.suesaller.com/⁠⁠⁠. Do you need to find a personal coach or mentor? ⁠⁠⁠https://www.personalcoachfinder.com/⁠⁠⁠ And remember, life doesn’t get better by chance, it gets better by choice! Have an awesome day, friends!