What turns a developing country into a prosperous one? For years, Efosa Ojomo has been trying to answer this question. And what he has found – through starting his own nonprofit in Nigeria, doing research at Harvard Business School and writing a book called The Prosperity Paradox with Clay Christensen – reverses many of our existing ideas around aid.

In this talk, Efosa lays out a new approach to fighting poverty that identifies innovation as the key driver of prosperity. But how does one build an innovative business in a developing market? In environments that can be as unfamiliar and unpredictable as they are full of opportunity? Stick around after the talk, where Modupe and Efosa discuss the unique mindset that this type of business requires.