Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, the 2020 climate, holding partners accountable, international expansion, and Hip-Hop's 50th Anniversary.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Peter Bittenbender, @bittenbender, massappeal.com

Link: Wu Tang Clan: Of Mics and Men: Mass Appeal

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Peter Bittenbender on Mass Appeal’s Rise, Holding Brand Partners Accountable, and International Expansion