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The GaryVee Method For Hiring Content Creators

Jun 16, 2023

09:39

Creator website

Episode guests

Gary Vaynerchuk

GaryVee

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Gary Vaynerchuk believes that hiring young people who heavily use social media platforms like TikTok can bring a better understanding of social culture and the ability to play the game.

To recruit content creators like Gary V, you can post job descriptions on social media platforms, engage with your audience, ask for recommendations from your network, and identify talented creators from your competition.

Deep dives

Gary V's Method for Hiring Content Creators

Gary V is known for hiring content creators straight out of college and paying them $20 an hour. He believes that young people who heavily use social media platforms like TikTok have a better understanding of social culture and know how to play the game. His hiring process involves a rolling application where aspiring content creators can apply at any time and showcase their work. Gary V takes the best individuals for his own team and sends the rest to his agencies. He believes his personal marketing needs to be top-tier and acknowledges that it's challenging for agencies to match his level of quality.

Introduction

3min

Comparing GaryVee's Personal Brand with His Agency Services

2min

Hiring Strategies and Tips for Content Creators

2min

Strategies for Hiring Content Creators

2min

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: The GaryVee Method For Hiring Content Creators.
[00:34] The benefits of hiring content creators who really understand social.
[01:21] Insight into GaryVee’s rolling admissions process.
[02:25] Why he expects his own marketing to be better than his agency services?
[04:32] How to find applicants when you don’t have millions of followers.
[06:38] Using social media to find creators producing amazing content.
[07:06] Finding content creators with experience in your particular industry.
[07:57] That’s it for today! Don’t forget to rate, review, and subscribe!