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Quick takeaways
- Effective collaboration between marketing and product teams is essential for successful fintech product launches and customer engagement.
- Building trust through community engagement and transparent communication is crucial for fintechs to differentiate themselves from traditional banks.
Deep dives
Building and Launching Fintech Products
The episode discusses the complexities involved in building and launching fintech products, emphasizing that launching is merely the starting point. It highlights the importance of driving awareness and attracting customers into the business ecosystem, as well as keeping them engaged post-launch. Experts from various fintech companies share how they create strategies that align marketing with product development, suggesting that early collaboration between marketing and product teams is crucial for success. The panel also discusses how fintechs can learn from traditional banks and the vice versa, opening avenues for innovation and customer engagement.
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