Right now, you can take a picture of a flower in your garden and post it on social media to see if anyone knows its proper name. Wouldn’t it be nice, though, if a machine could identify the correct name and species in the picture you just took? Solving this problem in applications of machine vision is something that CEO Igal Raichelgauz and his team are working on at Cortica, a machine learning company that is not focused on deep learning, but is instead taking a more "shallow" approach. In this episode, Raichelgauz articulates Cortica's approach, which is based on neurology and goes against some of the current approaches in getting machines to learn. We discuss some of these primary differences and dive into Cortica's goals for applying machine vision in consumer products.