Omni Talk is live from the Mirakl Summit with Joe Cano, SVP of Digital at Lowe’s, for an inside look at how Lowe’s is scaling its digital business through a newly launched Mirakl-powered marketplace. Joe breaks down how the marketplace complements Lowe’s total home strategy, empowers associates, integrates seamlessly into omnichannel operations, and connects directly with Lowe’s evolving retail media strategy. Plus, hear how Lowe’s is using AI—through tools like its Mylow platform—to personalize the experience for DIY and Pro customers alike.
From seamless omnichannel integration to surprising product sales, Lowe’s is reimagining what digital retail looks like.
#loweshomeimprovement #retailai #omnitalkretail #MiraklSummit2025 #JoeCano #retailmedia #ecommerce #digitaltransformation #marketplaces #Mylow
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