Is your startup about to snatch defeat from the jaws of victory?
When you've built a product that customers love, scaling up to take that product to more customers might seem simple. In fact, the scale-up phase of a startup's life is arguably the time where things can go most spectacularly wrong.
Chris and Yaniv talk about all the surprising thrills and challenges of scale-up life, including:
- “Growth” vs. marketing vs. product
- Growing your organisation
- The changing role of founders as an org scales
- Common mistakes in scale-ups
- Examples of great execution at this stage
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