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Noah Kagan Presents
The Strava Story — Co-Founder Shares Early Growth & Scaling Strategies
May 28, 2020
Mark Gainey, Co-Founder of Strava, shares how they built a niche product for runners and cyclists. Topics include their equation of success, combating the noise of opportunity, targeting middle-aged men in lycra, prioritizing family, the impact of coronavirus, openness and transparency in business, and different types of athletes on Strava.
01:09:29
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Quick takeaways
- Strava started with a super niche target audience, focusing on middle-aged cyclists, to establish credibility and authenticity in the market.
- Strava shifted from a highly competitive atmosphere to a more inclusive environment by introducing features like photo uploads to capture moments and experiences.
Deep dives
Strava's humble beginnings and inspiration from consumer brands
Strava's founders, Mark Gainey and Michael Horvath, wanted to create a company inspired by iconic consumer brands like Oakley sunglasses and Patagonia. They admired these brands and wanted to build a product that they themselves would use. They started with humble beginnings and focused on solving their own problem: the need for better tools and fun things to enhance their own active lifestyles.
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