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22min chapter
The Strava Story — Co-Founder Shares Early Growth & Scaling Strategies
Noah Kagan Presents
Targeting a Niche Market: Middle-Aged Men in Lycra
The chapter discusses the early growth and scaling strategies of the company, focusing on targeting a specific audience - middle-aged men in lycra (MAMIL) who were passionate about cycling. By going narrow and deep within this niche, they were able to establish credibility and authenticity, which proved to be pivotal for their success.
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