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The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
Episode 511: Publishing Trends & Author Ad School with Jeffrey Mason
Jan 24, 2024
The podcast discusses publishing trends for 2024, redefining low content books, benefits of being part of a group in the industry, and strategies for building a group of loyal fans. They also emphasize the importance of knowing and reaching the target audience, and highlight the upcoming episode with guest Jeffrey.
30:17
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Quick takeaways
- Focusing on quality and connectivity will be major trends in 2024, as readers seek high-quality content and authentic voices.
- Efficient marketing strategies such as promo stacking and TikTok ads will reshape the publishing industry in 2024, requiring authors to prioritize sustainability and copyright protection.
Deep dives
The Importance of Quality and Connectivity in Publishing Trends
Experts agree that focusing on quality and connectivity will be major trends in 2024. With the rise of AI and an abundance of books available to readers, standing out with high-quality content will be crucial. Additionally, building author branding and developing unique voices will become increasingly important as readers seek more exciting and authentic content.
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