Episode 511: Publishing Trends & Author Ad School with Jeffrey Mason
The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
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The Importance of Knowing and Reaching the Target Audience
This chapter explores the importance of understanding the target audience for a book or product and discusses the strategies for reaching them, including the use of Amazon ads. The authors also highlight the challenges of advertising books that are commonly bought as gifts.
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