James Sinclair's Business Broadcast podcast

£45k/Month Garden Lighting Business Fears Running Out of Cash

Feb 3, 2025

Chris Hudson, founder of Hudson Lighting Limited, discusses the cash flow challenges facing his £45k/month garden lighting business. Despite having strong sales, he fears running out of cash and shares insights on overcoming seasonal sales obstacles. The conversation explores the importance of saying no to low-quality leads, creative marketing strategies, and maintaining balance between business and family life. Chris highlights innovative solutions for growth, including influencer marketing and optimizing communications within the landscape gardening community.

01:02:38

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Episode guests

Chris Hudson

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Episode notes

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Quick takeaways

Despite generating £45,000 monthly, cash flow concerns arise from seasonal sales fluctuations and perceived value issues affecting conversions.

Chris Hudson is exploring international markets like the UAE and Ireland to stabilize revenue and mitigate seasonal income variability.

Aggressive marketing strategies, including influencer collaborations and website revamps, are essential for enhancing customer engagement and driving sales growth.

Deep dives

Revenue and Growth Insights

Hudson Lighting is currently generating approximately £45,000 in monthly revenue, indicating a successful business model within the outdoor lighting sector. The business, founded by Chris Hudson, has been operational for several years and caters primarily to trade professionals, including electricians and landscape designers. Despite this financial success, Chris expresses a desire to scale the business further, reaching out to assess potential growth strategies. The podcast discusses ways to leverage this momentum for increased sales, emphasizing the importance of strategic planning and marketing efforts.

Intro

2min

Navigating Business Challenges and Opportunities

8min

The Power of Saying No in Business Decisions

5min

Illuminating Growth: A Garden Lighting Journey

8min

Boosting Garden Lighting Business through Marketing

13min

Balancing Business and Family Life

9min

Optimizing Sales and Strategy in Garden Lighting

9min

Illuminating Costs: The Power of Lights in Las Vegas

3min

Innovative Solutions and Business Growth Strategies

4min

Sign up to Revolut Business at https://www.revolut.com/rb/james50/ before 5th February 2025 and top up your account to receive a £50 welcome bonus. T&Cs apply.

This week, James and JB discuss the cashflow fears of a £45k/month garden lighting business. Despite strong sales, the owner is worried about running out of cash. They’ll break down what’s causing the issue and explore solutions to keep the business financially stable.

Welcome to the Business Broadcast Podcast! Each week James brings on the show an entrepreneur who shares their biggest challenges and struggles in business.

James coaches the business owner through these challenges by asking those hard hitting questions in order to get to the bottom of these problems and help the business owner soar to success.

Find out more from Chris here: www.hudsonlighting.co.uk

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