James Sinclair's Business Broadcast
£45k/Month Garden Lighting Business Fears Running Out of Cash
Feb 3, 2025
Chris Hudson, founder of Hudson Lighting Limited, discusses the cash flow challenges facing his £45k/month garden lighting business. Despite having strong sales, he fears running out of cash and shares insights on overcoming seasonal sales obstacles. The conversation explores the importance of saying no to low-quality leads, creative marketing strategies, and maintaining balance between business and family life. Chris highlights innovative solutions for growth, including influencer marketing and optimizing communications within the landscape gardening community.
01:02:37
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Quick takeaways
- Despite generating £45,000 monthly, cash flow concerns arise from seasonal sales fluctuations and perceived value issues affecting conversions.
- Chris Hudson is exploring international markets like the UAE and Ireland to stabilize revenue and mitigate seasonal income variability.
Deep dives
Revenue and Growth Insights
Hudson Lighting is currently generating approximately £45,000 in monthly revenue, indicating a successful business model within the outdoor lighting sector. The business, founded by Chris Hudson, has been operational for several years and caters primarily to trade professionals, including electricians and landscape designers. Despite this financial success, Chris expresses a desire to scale the business further, reaching out to assess potential growth strategies. The podcast discusses ways to leverage this momentum for increased sales, emphasizing the importance of strategic planning and marketing efforts.
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