The $300M Broker’s Secrets to Becoming The Woman That EVERYONE Respects & Admires | Tricia Lee
Jul 13, 2024
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Tricia Lee, a successful real estate broker with over $300M in sales, shares her journey of standing out as a minority in Arizona, the importance of hard work, creating groundbreaking business ideas, marketing oneself effectively, and believing in oneself. She emphasizes the value of authenticity, perseverance, and self-belief on the path to success.
Embrace uniqueness and stand out in entrepreneurship to achieve success.
Prioritize ethical standards and employee satisfaction amidst industry challenges.
Revolutionize marketing with a focus on hygiene, fair labor, and community impact.
Persist through skepticism, self-doubt, and challenges to achieve remarkable results.
Deep dives
Entrepreneurial Spirit and Marketing Expertise
Trisha Lee's journey from a successful corporate job to entrepreneurship showcases her determination to be in control of her own destiny. Her decision to start a nail salon business in an unconventional location highlights her entrepreneurial spirit. Understanding the fundamentals of marketing played a crucial role as she emphasized the unique aspects of her business, focusing on hygiene, customer experience, and value offerings to attract clients and differentiate her brand.
Creating a Unique Salon Experience
Trisha Lee's commitment to creating a unique salon experience focused on hygiene and fairness in the industry, setting her business apart. By prioritizing employee satisfaction through fair wages and proper working conditions, she challenged industry norms. Her relentless pursuit of doing what she believed was right, despite industry pushback, led to a successful and ethical business model that garnered recognition and respect.
Building a Strong Brand and Community Impact
Trisha Lee's marketing efforts extended beyond conventional strategies, emphasizing her brand's commitment to hygiene and fair labor practices. Her ability to convey the salon's uniqueness and values resonated with customers, leading to a loyal following. By aligning her business with ethical standards and community impact, Trisha Lee transformed her salon into a beacon of excellence in an industry marred by negative practices, setting a new standard for beauty services.
Impactful Marketing in the Beauty Industry
Trisha Lee's marketing prowess in the beauty industry revolutionized traditional approaches by focusing on health, hygiene, and fair labor practices. Her ability to convey these values to clients through innovative marketing strategies resulted in widespread recognition and success. By challenging industry norms and prioritizing ethical standards, Trisha Lee positioned her business as a pioneer in reshaping the beauty services landscape, emphasizing the importance of integrity and customer well-being.
Trisha's Journey in Real Estate and Entrepreneurship
Trisha recounts her challenging yet determined journey in real estate and entrepreneurship. She reflects on facing skepticism in the beginning, being ridiculed for her approach, and struggling to make progress despite hard work. Trisha shares her experience of nearly quitting after six difficult months in real estate until a breakthrough marked a turning point, leading to significant success. Her persistence and belief in doing what is right propelled her to achieve remarkable results and establish herself as a top agent.
Embracing Self-Confidence and Overcoming Doubts
Trisha discusses the importance of embracing self-confidence and overcoming self-doubt. She highlights the internal conflict between obsessively caring about details while also letting go and being authentic. Trisha shares her journey of learning to let go of burdens and expectations, focusing on being true to herself and sharing her accomplishments authentically. By navigating through self-imposed pressures and external perceptions, she embraces her true self, leading to a sense of freedom, growth, and empowerment.
Inspiring Others and Reflecting on Personal Growth
Trisha reflects on inspiring and empowering others through her experiences. She emphasizes the significance of sharing personal truths to resonate with individuals facing similar challenges, particularly black women. Trisha's journey from humble beginnings to achieving significant milestones serves as a beacon of hope and resilience. By staying true to herself, embracing challenges, and continuously striving for growth, Trisha aims to inspire others to navigate obstacles, maintain self-belief, and pursue their aspirations with unwavering determination.
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Timestamps
00:00 Intro
3:00 Tricia’s story growing up as 2% minority in Arizona.
23:00 How your environment affects your results.
27:57 Be the Best or SHRINK
37:12 The level of hardwork required to be the best.
40:48 How to create a groundbreaking business idea.
46:45 How to know when to move on to something bigger.
52:53 How to market yourself like a BOSS
1:00:00 When should you quit?
1:05:16 How to view progress even when it’s not visible.
1:11:48 Who are you when everything isn’t going right?
1:20:48 Marketing your business VS Marketing yourself
1:26:34 Stop trying to please everyone!
1:33:15 Always believe in yourself.
About the video
Growing up as a 2% minority (Black) in Arizona, Tricia preferred to stand out rather than blend in. From disrupting the beauty industry with Polish Bar to dominating Brooklyn real estate with over $300M in sales, and now featuring as a co-star on Netflix' new series, 'Owning Manhattan,'. In this episode, she shares her experiences and how she got here by being different.
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