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In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and increase the chances of conversion. Uploading single-game buyer data allows for targeting and converting them into multiple-game ticket buyers. Creating video view audiences helps to engage fans who have consumed a large percentage of videos, increasing the likelihood of conversion.

The main takeaways include ensuring the correct installation of the Pixel, building audiences of website visitors, single-game buyers, and video viewers, and utilizing the lookalike audience feature within Meta.

Takeaways

Ensure the correct installation of the Pixel and use the Meta Pixel Helper to verify
Build audiences of website visitors, single-game buyers, and video viewers
Utilize the lookalike audience feature within Meta to target similar individuals
Engage fans who have consumed a large percentage of videos for higher conversion rates

Sound Bites

"Here are the three audiences you should have built within your business suite."
"Typically, sport team websites convert at 2% or less."
"Uploading your ticket buyer data also allows you to utilize the lookalike audience feature within Meta."

Chapters

00:00 - Introduction

01:11 - Shifting to Marketing Tactics

03:07 - Retargeting Website Visitors for Increased Conversion

04:05 - Converting Single-Game Buyers into Multiple-Game Ticket Buyers

05:33 - Engaging Video Viewers for Higher Conversion Rates

07:53 - Main Takeaways

09:18 - Conclusion

Meta Pixel Helper: https://chrome.google.com/webstore/detail/meta-pixel-helper/
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