On Theme: Design Systems in Depth

Naming is hard, but have you tried working with people? with Guy Segal — #15

Apr 28, 2025
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INSIGHT

Communication Is The Core

  • Communication is 90% of design, development, and product management work.
  • Tools and processes matter less than effectively working with people and managing friction.
ANECDOTE

Pre-Mortem Builds Trust

  • Guy used a pre-mortem exercise where the team imagined why their design system might fail in one year.
  • This helped the team externalize fears and craft a communication strategy to avoid past mistakes.
INSIGHT

Proof Drives Trust

  • Success depends on visible proof of adoption, not just promises.
  • Hearing leadership and early adopters acknowledge the system boosts team confidence.
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